Wholesale Solutions You Can Count On.
Whether you run a farm store, garden center, pet supply shop, or wild birdseed outlet, you deserve more than just a supplier, you need a wholesale partner who understands your business. For over 110 years, the DeLong family has proudly been a source of feed and wholesale products across southern Wisconsin and northern Illinois with reliable service and premium products.
From high-quality livestock feed and pet food to wild birdseed and horticultural supplies, we offer the selection your customers want, along with the merchandising tools, marketing support, and dependable delivery your business needs to succeed. Customized product offerings, point of purchase marketing, end consumer engagement, efficient ordering and delivery – all provided by a customer service team who is passionate about feed and seed.
Let’s grow together.
Let’s Talk Innovation.
We’ve been in the feed business 110+ years, but that doesn’t mean we do things the old way.
Our wholesale production team is constantly evolving to bring the latest efficiencies and product options to our custom blending and bagging lines.
Let’s Talk Custom Blending.
We offer custom birdseed blending tailored for our dealer customers. Select your preferred seeds, craft your unique recipe – even the name of your custom blend. Choose from a variety of bag styles and sizes to suit your brand and customers.
Let’s Talk Distribution.
Our wholesale delivery territory is Wisconsin, Illinois and northern Indiana. We encourage retailers in this area to reach out if you are interested in learning more about carrying our wholesale products.
Please note we do not offer drop shipping and only deliver to physical retailers within our distribution territory.
Applying for Credit
Interested in applying for credit terms with our wholesale department? Apply for credit by following one of the links below. We’ll review your information and get back to you quickly.
For questions about becoming a retail partner, please contact our Wholesale team directly by completing the form below.